fishing methods

“The earth will not continue to offer its harvest, except with faithful stewardship. We cannot say we love the land and then take steps to destroy it for use by future generations.” 

"Quit putting a goddamn dollar sign on every fucking thing on this planet!" 

~ Bill Hicks

"The greatness of a man is not in how much wealth he acquires, but in his integrity and his ability to affect those around him positively."

~ Bob Marley


"Relativity applies to physics, not ethics."

~ Albert Einstein

Try to find the path of least resistance and use it without harming others. Live with integrity and morality, not only with people but with all beings.

~ Steven Seagal

“Earth provides enough to satisfy every man's needs, but not every man's greed.”

Mahatmah Gandi 

"Here's what I don't think works: An economic system that was founded in the 16th century and another that was founded in the 19th century. I'm tired of this discussion of capitalism and socialism; we live in the 21st century; we need an economic system that has democracy as its underpinnings and an ethical code."

~ Michael Moore


"I think we need to take responsibility for the things we put on this planet, and also take responsibility for the things we take off the planet. We need to have limiters on how far we allow ourselves to go - ethical, moral limiters."

~ Steven Spielberg


"You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose."

Dr Suess.

consumerism imperialism vandalism misoginism 

criticism capitalism nationalism sexism racism alcoholism 

communism leftism extremism nihilism elitism...



We need a new ism...

Ethical Existism

[eth-i-kuh ig-zist iz-uh m] 


attitudinal and behavioural choices that are morally in accordance

with the best possible outome for people and planet.

"Integrity is doing the right thing, even when no one is watching."

~ C. S. Lewis

"Climate change is a terrible problem, and it absolutely needs to be solved. It deserves to be a huge priority."

~ Bill Gates

"If a man walks in the woods for love of them half of each day, he is in danger of being regarded as a loafer. But if he spends his days as a speculator, shearing off those woods and making the earth bald before her time, he is deemed an industrious and enterprising citizen."

~ Henry David Thoreau

“Here is your country. Cherish these natural wonders, cherish the natural resources, cherish the history and romance as a sacred heritage, for your children and your children's children. Do not let selfish men or greedy interests skin your country of its beauty, its riches or its romance.” 

Browse more broadly and investigate 

issues and their implications

With global population increasing, resources dwindling, weather worsening, heat rising, inequaulity widening, austerity growing, governments failing, markets homogenising, slavery persisting and environments collapsing -  it's time to take matters into our own hands.


Because with innovation increasing, movements mobilising, voices amplifying,  minds opening, aspirations elevating and discontent directing dissent from the new global order that does not seem to be serving us - we can live the light on the horizon. An enormous unified, equitable overhaul is brushing at benevolent fingertips worldwide, and heralds the coming of a fairer global society for people and planet. Our power lies in our mindful and compassionate coexistence,  our purchasing preferences, peaceful practices and the love in our lifestyle.









We must be aware that burgeoning brands are belligerently controlled by the powerful yet power hungry that deteriorate the world's ethical efforts. These huge corporations develop neferious networks and circuitous supply chains guilty of human rights abuses, unsustainable industry, hazardous waste, investment in weapons, animal testing, slave labour and unfair trade.  But there's no merit or mental stability from focussing on the bad undercurrents of our global society. 


We can only focus on the good we can do. Our supermarket saunters, coffee cups and till receipts all act as ballot slips for votes in favour of the good going on in the world. By redirecting the flow of capital to ethically enforced businesses which are not engaged in actively lobbying progressive climate, social or environmental policies, which do not place profit over people and planet  it is possible for us to assist the transition to a more just society.


Ethical ratings and altruistic advice on picking the most positive products


February 10, 2016

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A guide for savoury, sustainabile and salubrious practices in compassionate consuming 

energy at home

To combat the gargantuan effects from goliath industries and global corporations on the environment and the climate - there are small but no less imporant things we can do to effect change in our realities.


Because to change the system, you need groundswell, and to create a groundswell you need a unified mass of people pulling in the same direction.


So starting the revolution at home sounds reasonable...





Appliances have to reduce energy consumption by nearly 10% by 2020, if we are to meet the UK's climate targets. And this will only happen if we work at our efficiency across the all 25 million homes.


The older the item, the lower the efficiency. However, buying brand new also uses more resources. Gumtree is a great source for recycling to wring all the life out of our commmodities. But when buying an old washing machine, friedge or cooker, buying a 1980s energy guzzler might be ill informed.


Avoid leaving stuff plugged in the wall and on standby saving cash and carbon emissions. Switch everything off when you're done - get into good habits.


Visit for a great guide on Appliances with scores across commodoties.






poorly insulated walls and lofts can be responsible for up to 50% of heat wastage in a home. So if you're lucky enough to own a house or be friendly with your landlord - look into checking this out.


However, under door draughts also account for a sizable 20% of heat loss, so an aesthetically pleasing blocker could go a long way to protecting the planet and purse strings!




Incandescent light bulbs (the classic filament design) have changed very little since their invention in 1879. Around 95% of the energy they use is wasted as heat with only 5% going towards lighting our homes.


LED lightbulbs are up to 80% more efficient. If all 5.5 million street lamps in the UK were converted to LEDs, we'd save the world 430,000 tonnes of CO2 per year, and around £77 million.


LEDs cost a litle mroe, but are more robust and last  aroun 20 years - over 25 times the duration of halogen/ incandescnet bulbs and over 3 times as CFLs. The £5 compared with 60p extortion will repay us quickly.


IKEA reconises this huge opportunity for cleanerenergy and solely stocks LED lighting.




If the average 7.5 minute shower was shaved down by one minute, the UK would save £215 million. From the 9 billion litres of water used a day in the UK, we can innovate with clever tricks to save on small scale over a giant network of 26 million national households.


Installing eco shower heads, curtailin the steams sublimity by one minute, and applying highly technical (sort of) water saving units to our toilets - we can save energy, water and money.





Recent studies from the Energy Saving Trust suggest that three quarers of households in the UK overboil their kettles. A blunder which wastes £68 million. 


Kitchen appliances such as ketles, dish washers and washing machines also account for 22% of water usage and so are a good place to start for energy and financial savings.  


If everyone in the UK conversted to an energy saving kettles we would save the equlvalent of £170 million of energy - enough to power 330,000 homes for a year. Check out the Guardian's eco-kettle guide for suggestions.


kettle scoreboards


Milk and dairy products are sold to us as providers of nutrients and minerals, but there is much evidence to the contrary. Innumerable studies link dairy consumption to joint pain, arthritis, diabetes, cancer, allergies, respiratory and digestive issues. It’s acidic, which promotes excess mucus, and is often filled with excess hormones, pesticides, bacteria, and inhumanity. 


People in countries that drink lots of milk are more susceptible to osteoporosis and arthritis - brittle bone disease. Most Chinese people eat and drink no dairy products, and get all their calcium from vegetables - and statistics show that osteoporosis is uncommon in China.


High-protein foods such as meat, eggs and dairy are linked to rises in kidney disease. They also are the centre of reams of studies into the complex increase in cancer. 

Meat-based proteins are far harder to digest and create aging in cells and the whole body, unlike the nutrients and minerals in plants which have anti-aging properties


Milk Proteins: Whey and Casein

Over a third of milk is made of protein - casein and whey protein. The difference caused by the two is speed of digestion.


Whey protein is digested quickly and absorbed rapidly into the bloodstream. This process stimulates insulin growth (ILGF1) which has been found to create new cancer cells and proliferate cancer cell growth


Casein digests slowly and its natural morphine-like substances attach to receptors in the brain that are also stimulated by narcotic drugs. This causes a sort of addiction, and wanting more.


This slow digestion looks a bit like a virus to our immune system. So the autoimmune system battles it with excess mucus production, and respiratory problems and digestive problems like constipation, gas, bloating, and/or diarrhea are caused. - and has been shown to increase chances of type 1 diabetes, multiple sclerosis and autism.

The high biological value of animal proteins is being shown to promote cancer cell growth when compared to plant proteins



Of the world's limited freshwater, 70% is used in agriculture. All the glacial run offs, the enormous rivers, and freshwater lakes and streams collect a finite amount of fresh water to drink, and one third of this precious resource used on livestock.

It costs over 18,000 litres to produce food for a meat eater; for a vegetarian more like 5,500 litres is used; and for a vegan, only 1,000 litres. The dairy industry in the UK has signed an agreement that commits it to reducing its water consumption by 20 per cent by 2020 and needs to be held to this commitment. 



Water pollution

Animals raised for food produce roughly 130 times as much excrement as the entire human population. In the UK, cattle produce 170 million tonnes of slurry every year, and farms pollute waterways more than all other industrial processes combined, and i Animal waste, containing pesticides, chemicals, fertilizers, hormones and antibiotics are causing to heavily polluted coastal areas around the world. When the pools holding tons of cow waste get full, farms will frequently get around water pollution policy limits by spraying liquid manure into the air, creating mists that are carried away by the wind. More than 40 diseases can be transferred to humans through manure.

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