A vegan diet is fully plant-based. Vegans don't eat animal products or fish, including dairy products, eggs and often honey.

To protect the planet, diet can't continue to be considered a cultural decision based on habits, heritage and affluence.


A vegan diet unequivocally costs the planet far less resource like water, land and food whilst saving it huge amounts of pollution and pillaging in plundering of the plight.

If everyone ate plant-based diets, the majority of the world's problems would shrink to a manageable size across all cultures.


The Challenge

Turning vegan sounds hard, but it isn't. It definitely takes some extra effort to kick things off. But the energy it costs in turn creates positive energy elsewhere for the planet, its animals, the environment and for everyone around the world.

Investigate this hypothesis this year, and see if you can lessen your impact and learn to live without little luxuries that are proving lethiferous.


30 days with:

no meat

no eggs

no dairy

no problem


go vegan

go vegan

I will go FULL BLOWN vegan​

(remembering that lots of booze is not)


I will shop fully vegan, and try my best

Try a vegan diet,just for one month. See how it goes. You can make a super sweeping statement, or a more midway method to pledge. 

Sign up for short daily

ideas for dinner and the

occasional facts and figure. 

I. stop Animal crulety

Every year in the UK we eat 

  • 9.8 million pigs,

  • nearly 15 million sheep,

  • 18 million turkeys,

  • 14 million ducks,

  • over 945 million chickens 

  • and 2.6 million cattle.


Add the 4.5 billion fish and 2.6 billion shellfish to that and we reach a total of

over 8 billion animals killed in the UK each year.


This equates to around 22 million animals slaughtered every day; 919,000 an hour; 15,000 per minute and 255 every second.


Between 2009 to 2014, lobby group Animal Aid secreltyfilmed inside 10 abbertoirs in the UK, 9 of which were commiting horrific, law-breaking slaughter practices. The video is deeply shocking, but true. 

II. Reduce Your Carbon Footprint

The lack of clarity on the exact carbon emissions from livestock epitomises the uniquely far-reaching and diverse effect of the issue, and its destructive impacts on so many different elements of nature.


The UN Food and Agricultural Organization (FAO) estimates that over 15% of global greenhouse gas emissions come from keeping livestock. Films like Cowspiracy convincingly argue the amount to be 51% whilst WWF estimate it is around 30%.


When you look beyond the digestive methane emissions from cows themselves, and begin to take into account industry and transportation, deforestation, land use, growing crops for food, manure, water pollution, slash and burn clearing techniques, forest fires, peat land burning and all the other terrible spin offs that come from keeping livestock - the effect is unfathomable.


While reducing waste, recycling, cycling to work is a great way to cut down on emissions, nothing compares to the impact that can be made with a vegan diet.




The Veritable Vegans.....so far

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why turn vegan?


Humans are the only species to consme milk into adulthood. These products from often intensely farmed animals have far less nutritional content and far more risk associated malfunctions and disformations than plant life.


The meat and dairy industries are increasingly wasteful and unethical, catering for the upper echelons of the global society instead of using our knowledge and innovation to feed the world. Given global population growth, there is inveitable strain mounting on the food industry to produce, distribute and supply.


As a result, the inequality gap between developed and developing worlds is exasperated by the dairy industry that grabs land from indigenous communities to grow vast amounts of crops to feed ludicrous amounts of livestock. Switching to a vegan diet would save space, time, resources, money, food and lives creating a more egalitarian and sustainable world for all. 




IV. health impacts

hints & tips

Seven football fields’ worth of land is bulldozed every minute to create more room for farmed animals and the crops that feed them.


Raising animals for food creates the largest demand for space that humans have ever forced upon the Earth. Not only do animals need somewhere to live and graze, they also need a phenomenal amount of land on which to grow feed crops.  


To accommodate this huge market, developing countries mostly are haphazardly slashing through the amazon, burning away vegetation, creating plumes of ruinous greenhouse gases for 

homogenised crops to feed cattle. 












of the Earth’s

      surface is 

           used for 


1.5 acres can produce 170 kg of meat.

1.5 acres can alternatively produce 16,700 kg of plant based foods 


III. free the land

The World Health Organisation class processed meat as a group 1 carcinogen - the same as asbestos, alcohol, arsenic and tobacco. This includes anything that has been through salting, curing, fermentation, smoking, or other processes to ensure preservation or enhance flavour. Examples of processed meat include sausages, hot dogs, ham, corned beef, biltong, beef jerky as well as canned meat and meat-based preparations and sauces.

Cholesterol is only found in animal-derived foods. It clogs the arteries and restricts blood flow leading to coronary diseases like heart attack and failure, angina, stroke - serious health problems. 


People who consume animal-derived foods are also at increased risk for many other illnesses, including strokes, obesity, osteoporosis, arthritis, Alzheimer’s, multiple allergies, diabetes, and food poisoning. 


For a healthier year, go vegan to cut out all cholesterol

from your diet.


Well-planned plant-based diets are rich in protein, iron, calcium and other essential vitamins and minerals. The plant-based sources of these nutrients tend to be low in saturated fat, high in fibre and packed with antioxidants.


Vegans are approximately one-ninth as likely to be obese as meat-eaters and have a only 40% of  the cancer rate of meat-eaters. 


There is a great and exhaustive list of 57 convincing benefits to going vegan.

What about protein?

What is protein? The name is from the Greek ‘proteios’, which means ‘of prime importance’. Amino acids are organic compounds that form proteins by being linked together, and are absolutely imperative for metabolism.


There are 20 in total, of which 8-10 are considered ‘essential’. An essential amino acid is one which the human body cannot produce on its own, and must be found in our diets somehow. 


The avearge sedentary adult needs between 45-55 grams per day, that we should recieve throughout the day from multiple sources. But there are nearly 50 grams of protein in a 170 gram steak.  A daily dose in one sitting sounds great, but with this meaty injection also comes heterocyclic amines and polycyclic aromatic hydrocarbons, sodium, saturated fats and cholestoral - all in exorbitant levels which can trigger free radicals and increase risk of cancer, especially breast cancer in women.


And the fact that processed meats are a Group 1 carcinogen is a cause for even greater concern. 


Nearly all vegetables, beans, grains, nuts, and seeds contain some, and often much, complete protein that a vegan get get through meals and snacks easily thoughtout the day. Basically, the protein argument against veganism is a myth. 


Use this clean and easy nutrition counter to help find alternative sources from other delicious ingredients. 



We have more than enough food and resources to feed eveyone no the planet, yet there are over 820 million malnourished people living in developing countries. The need for land to raise animals is causing massive amounts of deforestation and the mass displacement of indigenous people around the planet.


Plus, climate chage is being exasperated by our voracious need for meat. Droughts, rising water levels, the planting and felling of forests and natural disasters all threaten these vulnerable communities.


Of the 443,000 people killed and 2.5 billion affected by weather-related incidents in the last 10 years, more than 98 per cent of them came from developing countries. Refugees are created by wars, and wars are often motivated by resource shortage, both of these things will be exasperated by our continuing to turn a blind eye to the fact that simply changing our diets could change the world. 

V. Save & protect Water

While skipping showers is one way to conserve water, the very best way is by going vegan. Many people in the world exist on 10 litres of water or less a day - approximately the almost one toilet flush.


Estimates suggest up to 30% of water is used on livestock farming to make meat, and in addition farmed animals produce 130 times more excrement than the human population, so the world's 1.4 billion cows cause further pollution to these precious waterways from farm run off. 


Carnivorous diets cost around 18,200 litres of water a day to produce, compared with 5,450 litres for a vegetarian and only 1,350 litres for a vegan.


One person can save as much as 162, 486 litres of water a year by giving up meat, enough for 450 people.

VI. protect human rights


hints & tips

It really isn't more difficult, hectic or expensive to think, shop and cook vegan. It just requires a very subtle shifting of ideas. But the benefits to people and planet are worth every culinary consternation. Here's some of my advice on various elements, but nothing a good internet search can't fully embellish. I suppose the only thing to remember is that if it's more expensive in the whole foods shop, it's most likely because it's gone through ethical production, nearer to home, with less human rights and environmental infringements....

Life Stuff
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Breakfasts are dead easy! I largely go for an epic porridge dripping with nuts and berries, seeds and supplements. 


Toast is an option, with Pure soya spread, peanut butter or jam. It's a good meal to explore juicy, new vegan alternatives like vegan chocolate spreads....


Lunches can be fairly smooth with vegan cheese,

fake meat (if you like) or a well placed slop of

hummus. I nail a big fat  salad speckled with

sunflower, hemp, sesame and nuts galore. 

You can use this chart to check you're getting a bit of everything.


Dinner is THE time to get innovative. I get a local veg bag delivered, and spend most of the time trying to identify seasonal items, boiling, steaming or stir frying. Curries are a nice thick way to avoid meat, stir frys are fresh and delicious, falafel is hit and miss but lush, and if all else fails - beans on toast is a winner...right?

Obviously milk is a bit of a staple for most. But there are SUCH delicious alternatives for your coffee and cereals. Check out Rude Health or Oatly for an absolute panoply of epic milks from cashew to coconut, almond to oat, you can EASILY find something more delicious and nutritious, not to mention environmental-icious. 

     I make my own hemp milk with some bulk buy, industrial quantities of seeds.

Basically, with everything vegan - a quick internet search tells you all the snacks. When I turned, I definitely timidly typed 'is bread vegan' when I was alone.... Accidental vegan items, and links to lists can be found on the Vegan Society Supermarket Items. And PETA list surprise snacks here - oreos and party rings are IN! But do try to edit your diet to support companies worth supporting, and shop local at wholefoods to get the full monty. 

There are blogs all over the place with vegan cheese comparisons. But in my opinion the hands down, no questions asked, unequivocal, infallible winner is Vegusto. It's cold pressed oil, rock salt sluttiness is 50% less fattening than cheddar. And super sustainable comparatively. 

With chocolate, you're looking for above 60% cacao or cocoa. There are loads of accidental vegan bars, but Seed & Bean are the ONES for ethics and deliciousness - their selection is massive, but Vego bars have also recently stolen my heart, and waist line. And Booja Booja chocolate hazlenut ice-cream, which requires a small loan to obtain, is magnificent. Don't forget that mainstream companies sell bars for tuppence because their supply chains are long, unregulated and unethical. 

So it's a bit of an arse, but most lager, cider and wine isn't vegan. They often filter the liquids through fish bladder, gelatin, egg whites , sea shells, or flavour with animal product. Here's mainstream vegan  beers, and ciders too.  Wine's a bit more tricky, so head to the local shop to ask, or Sainsbury's does also do Fairtrade vegan cabernet sauvignon. 

       Barnivore.com is s a SUPER MASSIVE SEARCH ENGINE of vegan booze.

Loads of cosmetics are still testing on animals, around 4 millions tests are still conducted here in the UK, and billions more world wide. Some cosmetics also contain animal products or crushed beatles and mad stuff like that.

Read more about Animal Testing, and use PETA's Cruelty Free search engine to avoid rubbing negative stuff into your skin. 

hints & tips

With a vegan diet, your food lives out its beautiful, Fulfilling life here...

and ends it, salubriously and sapidly, here...

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